Why DemandFocus?
There are so many digital marketing agencies, consultants, and self-proclaimed gurus around every corner, it begs the question...Does the world really need another B2B digital marketing agency?
The question above is a provocative one for many business leaders. I’ve dedicated the last 14 years of my career to digital marketing and I’ve seen first hand that the model used by most of today’s marketing agencies is broken. After running the fulfillment for a digital marketing agency for a few years I moved to a large enterprise company where I lead their Search Engine Optimization and eventually their Marketing Optimization efforts. In addition to running those initiatives, I was also tasked with managing several digital marketing vendors that were being utilized at the time. Managing those vendors was an eye opening experience. The company had invested hundreds of thousands of dollars into digital marketing agencies over the past several years, but these vendors not only delivered sub-optimal results, but also seemed to suggest strategies that didn’t impact our organization’s main KPIs. After repeating this process with several “highly rated” B2B marketing agencies, it became obvious that there was a tremendous opportunity to provide a better service.
DemandFocus has embedded our mission statement into everything we do. Our main priority is to — Develop custom, data-driven marketing campaigns that positively impact our client's ROI. That concept sounds simple enough, but in today’s digital environment, most marketing agencies focus on keyword rankings, impression-share, CTR%, and other vanity metrics that don’t actually equate to business success. Yes, these metrics are indicators, but too many agencies lean on these superficial metrics to communicate success to their clients. DemandFocus concentrates on activities that increase engagement with your prospects, facilitate conversations with your sales team, and ultimately drive revenue for your business.
Still not convinced DemandFocus is different? We pride ourselves on creating and delivering a best-in-class strategy. Whether you’re shopping around for a marketing agency or just interested to see something a bit different, our team of digital marketing experts will put together a comprehensive strategy for your organization free of charge. Learn more about working with DemandFocus here.
